programmes
Launch
Brand, identity and website for funded ventures building from the ground up – found fast, built properly, live in weeks.
At the start, the brand is most of the evidence.
A new company asks people to believe before it can prove. Investors weighing conviction. First hires betting a career on you. Early customers buying from a company with no track record. Everyone is deciding on thin evidence – and most of that evidence is how you show up.
Launch with a placeholder and every one of those conversations starts with a discount. You explain more, push harder, and watch people squint to see what’s already obvious to you. Fix it later and you pay twice – once in every conversation the weak brand cost you, and again to rebuild in public what should have been built right in private.
The substance is already there – the insight that got you funded, the thing you know that the market doesn’t. Day one decides how much of it people can see.
A brand built from substance pays out three ways.
- 01
You’re believed from day one
What this is, who it’s for, why it matters – landing without a ten-minute founder monologue. The story becomes something other people can repeat, which is when it starts working without you.
- 02
You look credible before you have a track record
Investors, first hires and early customers are all reading the same signals: clarity, ambition, care. A coherent brand won’t make a weak company investable – but a weak brand makes a strong company harder to read.
- 03
You don’t accumulate brand debt
No reinventing the story every deck, no rebuilding the website in six months, nothing to undo later. The decisions that compound get made once, properly, at the start.
how it works
What is Launch
Launch is a brand-and-digital sprint for new companies. We draw the brand from what you’re building, not what looks good this year, and build the site it lives on.
Light on ceremony, full weight on the one thing you can’t generate your way to: the part that’s actually yours.
Every Launch delivers the same complete system as Transform – the difference is time and depth, not what you get.
- 01
Brand platform
The core of the brand, found fast: proposition, purpose, personality, principles – enough truth to build everything on, without the ceremony.
- 02
Verbal Identity
A voice that’s yours from day one: tone of voice and core messaging, built to hold as the company finds its feet.
- 03
Visual Identity
The look, designed to last past the launch: identity system and art direction that won’t need replacing the first time you change shape.
- 04
Brand Assets
The kit to show up everywhere you need to: logos, type, colour, templates – ready to use the day the site goes live.
- 05
Brand Guidelines
The system written down, so anyone who joins can pick it up and sound like you.
- 06
Brand Intelligence Document
The brand defined as a system – identity, voice and logic, readable by your team and by the machines your brand now moves through.
- 07
Web
Designed and built by the same team, live in weeks. The brand in its medium from the first day anyone sees it.
Pricing
from£20,000
process
- 01
Discovery
The truth of what you’re building, found and agreed. Fast, but never skipped – this is where the substance comes from.
Deliverables
- Brand audit and diagnosis
- Research findings
- 02
Identity
The story and the system, made together. Positioning, narrative and voice sharpened into a visual and verbal identity with enough character to be memorable – and enough flex for a company that will change shape.
Deliverables
- Brand platform
- Verbal identity
- Visual identity
- Brand assets
- 03
Design the system
The brand in its medium from the first day anyone sees it. The site designed and built by the same team, guidelines and the Brand Intelligence Document handed over, and the company live.
Deliverables
- Website, designed and built
- Brand guidelines
- Brand Intelligence Document
Fast, not thin
Built for consequential work.
$110m
ContentCal’s acquisition by Adobe after its transformation.
2x
Ciphr’s customer base doubled since the rebrand, through 3 acquisitions.
$14.3m
Propstore’s record breaking single auction revenue.
“Airborne took us from “meh” to “wow”. What really stood was how they involved us in every relevant step in the process. It felt like they understood what we needed better than we did!”
When Launch isn’t right (yet)
We’ll tell you if it’s too early.
Launch works when there’s real substance to build from – funded, moving, with something to prove.
It’s probably too early if…
You’re still deciding what you are
We can sharpen an emerging proposition. We can’t manufacture substance that doesn’t exist yet.
There’s no customer insight
Early customers, usage, investor validation or hard-won founder insight – we need something real, not something hoped.
The founding team isn’t aligned
Same rule as everything we do: the work amplifies conviction. It can’t manufacture it.
You just need a logo and a single page
That’s a legitimate need. It’s just not this programme, and we’d rather say so now.
If the honest priority is shipping and learning, do that first. A brand is most valuable when there’s enough truth to draw it from.
Build more truth, then come back.
FAQs
FTA went from nothing to live in eight weeks; Mindably launched in six. Your timeline depends on scope and decision speed, and we’ll give you a real one before we start.
The founders, mainly. Access to the people who know why the company exists, what customers are saying and where the product is heading. You won’t hand us a brief and disappear – and we won’t disappear into a process and come back with a surprise.
Some of it will change – if it doesn’t, something’s probably gone wrong. The system is built with enough structure to feel coherent and enough flexibility to evolve, and because the brand is drawn from what you’re building rather than decorating one version of it, it moves with you.
Same system, same depth of thinking, same deliverables – including the Brand Intelligence Document. The difference is time and ceremony, not what you get. Transform carries the weight of an existing brand, existing equity and more stakeholders; Launch moves at the speed of a company that has none of that yet.
It’s for new ventures. That’s usually a funded startup, but it can be a spin-out, a new company inside an established business, or an experienced founder going again who doesn’t want to spend year one undoing cheap early decisions.
Launch starts from £20k, scoped around what the company needs to be credible – not around how many assets we can sell you. Fixed fee, agreed before we start. No timesheets.